Being found is half of it. What they see first is the other half.
The page you already have, made to work: a bio that says what you do and where, contact buttons that open the right app, highlights arranged for a first-time visitor, and a hashtag and posting rhythm chosen from what your own audience responds to.
WHY IT MATTERS
Most small-business pages are not short of posts, they are short of signposts. The bio says nothing about the service or the area, the contact button is missing or wrong, the highlights are three years of unlabelled stories, and the hashtags are the same thirty copied onto everything. A visitor who was ready to enquire cannot tell what you sell or how to reach you, and leaves.
WHAT YOU GET
Every deliverable, in the words the agreement uses.
Nothing on this list is aspirational. If it is here, it is scoped and it is priced.
Profile audit
A pass over your existing page — bio, category, contact options, highlights and recent posts — with what is costing you enquiries listed plainly.
Bio and contact setup
Bio, business category, location, timings, call and message buttons set up so someone ready to act can do it in one tap.
Highlights and structure
Highlights organised and labelled around what a first-time visitor is actually looking for: services, prices where you publish them, work and directions.
Hashtag strategy
A researched set built around your service and your area, grouped by post type instead of one block pasted onto everything.
Posting schedule
Days and times chosen from your own page's data rather than a generic best-time chart.
Competitor benchmark
What comparable businesses near you are posting and how their pages are set up, so the gaps are visible rather than guessed at.
SCOPE
Which plans carry it, and what we need from you.
Included in
- Starter₹7,500 / mo
- Growth₹15,000 / mo
- Scale₹25,000 / mo
- Dominator₹35,000 / mo
- Automation & AI · from January 2027₹50,000 – ₹75,000+ / mo
What we need from you
- Admin access to your Facebook Page and Instagram account
- Correct business details — address, timings, services and prices you want shown
- Sign-off on bio and highlight wording before it goes live
Prices exclude ad spend and GST. Engagements run on a three-month minimum.
QUESTIONS
What clients ask about social media optimisation (smo).
Is this not the same as social media management?
No. Social media management is the content that goes out every month. Optimisation is the page itself — how it is set up, how it is found and how someone contacts you from it. Both are included in every plan, because posting into a page nobody can act on is wasted work.
Will you change our existing posts?
No. Old posts stay as they are. We work on the profile, the highlights, the hashtags and the schedule going forward.
Does this get us to the top of search?
It makes your page findable and clear to the people who reach it — it is not a ranking guarantee on Instagram, Google or anywhere else, and nobody can honestly offer one.
ALSO
What this usually gets paired with.
Start with the audit, not the retainer.
Tell us what you are running today. We will tell you where it is leaking, and whether social media optimisation (smo) is even the right place to start.